LakewoodAlive announces the adoption of a new logo for its revitalization program, Downtown Lakewood. The logo was designed by the Cleveland based branding consultancy and environmental graphic design firm Studio Graphique, with oversight from the Downtown Lakewood Signage & Wayfinding Design sub-committee.
“The design draws upon community responses expressed in the public meeting held in October 2008,” reports Rachel Downey, Principal and Creative Director of Studio Graphique. “The community strongly favored traditional design elements. In this logo, historical typefaces are surrounded by architectural details found on many of the older commercial buildings in Lakewood.”
Creation of a new logo is an early first step in the LakewoodAlive signage and wayfinding design project funded by a grant award from Heritage Ohio and matched by the City of Lakewood. The design project is an outgrowth of the community-based Detroit Avenue Streetscape Plan funded by a $75,000 grant award from NOACA and adopted by City Council in December of 2008.
“The volunteer sub-committee has provided invaluable direction to the process,” said Sean McDermott, committee chair. “We have established an excellent foundation to support the completion of this important project that will have a dramatic impact on the character of our downtown district.”
Downtown Lakewood is a LakewoodAlive program to revitalize Lakewood’s primary commercial district using the National Main Street Four-Point Approach™.
LakewoodAlive is a nonprofit economic development organization dedicated to improving the quality of life of residents by creating alliances with community leaders, leveraging community assets and expanding the pool of available resources to facilitate economic stability and growth in Lakewood, Ohio.
